At Bin YAHYA, our identity and purpose are crystal clear. We stand at the forefront of strategic investment in the bustling food and retail landscapes across the MENA (Middle East, North Africa) region. Our roots are deeply embedded in Saudi tradition, yet our branches extend internationally, distinguished by an ethical business approach that truly sets us apart.
We firmly believe in leveraging our core competencies, directing our efforts towards fostering a robust portfolio within the food and retail sectors. Our prowess is channeled through our dynamic subsidiaries - ZINA FILED in the Kingdom of Saudi Arabia, and BIN YAHYA in India, where we specialize in the cultivation of rice and spices, as well as the production of tea and coffee, embodying our commitment to excellence and innovation.
Value Built on Values
Whether you are an investor in our company, a consumer of our products, a member of our team, or an interested reader, I am pleased to welcome you to the BIN YAHYA Group website. We are confident that this website is rich in information regarding our diverse business operations in the Middle East and North Africa region. Our website pages will reveal details about our investments in the food and retail sectors, as well as clarify our vision for the future and the wisdom behind choosing the bin Yahya " Value Built on Values " as our goal.
We add value for all employees and wider society
We are a business run for people, by people. This is why bin yahya’s mission is to have a positive impact on society, while generating profits and growth through strategic investment in the MENA (Middle East, North Africa) region. We are uniquely equipped for this role because of our sector-specific expertise, strong track record and excellent market positioning. In the immediate future, we will increase our focus on our core sectors (food and retail) by gradually selling investments in other industries.
At an operational level, our goal is to gradually move toward a new model where our companies and brands have greater autonomy. We will do this by proactively providing strategic guidance and thought leadership to our companies enabling them to grow and succeed. This way, they will be able to concentrate on strengthening product marketing and branding to increase consumer loyalty in each country.
We act in accordance with our values
At Bin yahya, ethical principles: integrity, righteousness, fulfilment and persistence – shape the way we do business. They always have and they always will.
We believe that the value we add should be built on values – the ethical principles on which BIN YAHYA was founded. From the outset, we have promoted ethical values and behavior. We embrace these principles as a group, within our companies and even as individuals.
